Chinese Journal of Literary Criticism

No.4, 2019

Reflections on the New Changes in Literary Style in the Age of Media Culture

(Abstract)

Yang Xiangrong

It has been the basic law of ancient Chinese stylistics that literary styles evolve with the changes of the times. With the advent of the media era, the relationship between literature and its media has become increasingly prominent. The new digital media has results in the emergence of network literature with its own unique stylistic characteristics, as well as a series of new media styles and mixed styles. In addition, parody of language style and the emergence of network style have gradually become a noticeable literary phenomenon. The stylistic evolution in the era of media culture not only stems from the collusion of technology and media, but also from the contexts of consumer culture and visual culture in the cultural transformation from modern to post-modern. Literature in the media age embraces pictures, texts, sounds and images with an open attitude, and tries to gain vitality and new life through inclusive ways. Whether literature can break out of self-predicament through stylistic boundaries while sticking to “literariness” is a problem that we need to continue to pay attention to in future research.