Chinese Journal of Literary Criticism

No.1, 2019 

Research on the Whole Copyright Operation of Online Literature

(Abstract)

Yu Jianxiang and Fan Jingyi

After 20 years of development, online literature has created a whole copyright operation with high-quality content resources at its core.Taking the construction of content resources as its core competitiveness and expanding its operation channels with a brand matrix, the whole copyright operation has become a new profit breakthrough for online literature.At present, its characteristics include the coexistence of “closed-loop” and “open-ended” operations and the lack of realistic works, and the main direction of copyright adaptation is the film and television industry. For a healthy development of the whole copyright operation of online literature, it is necessary to take measures to improve the quality of content, to present a new perspective on copyright operation with cultural memory, and to optimize management to avoid IP hoarding.