China’s ongoing social transformation presents many challenges. With its versatile employment of the principles of psychology, applied psychology can shed light on practical issues in areas ranging from the environment, the market and industry to the administration of justice, the military, and medicine.

Applied psychology not only includes major fields of psychology such as industrial and organizational psychology, forensic psychology, educational psychology, athletic psychology and family psychology, but also includes branches of psychology such as applied social psychology and applied cognitive psychology. With the rapid growth of the Chinese economy, the quick pace of technological innovation and the simultaneous changes in society and culture, applied psychology is a discipline with bright prospects.