China Social Science Review

No.3, 2024

The Decision-Making Mechanism of Economic Behavior at the Molecular Level—the Research Progress and Prospect of Genoeconomics

(Abstract)

Zhu Chen

As an interdisciplinary discipline that integrates social sciences and natural sciences,genoeconomics focuses on revealing the underlying logic of individual economic behavior decisions at the genetic level, and uses genes as the material basis for measuring “preferences.” The rise and development of genoeconomics is largely due to the progress of biological science theory and technology in the 21st century, and by studying the correlation between genes and economic decision-making, genoeconomics is expected to reveal the role of individual differences in decision-making and provide a new dimension for the personalized study of human behavior.