International Social Science Journal (Chinese Edition)

No.2, 2024

The New Characteristics of Art Market in the Digital Era

(Abstract)

Ning Qiang

The art market in the digital age has emerged with new characteristics that are worth paying attention to. First of all, the internet social platform provides a new channel for art communication and strengthens the interaction between artists and audiences. Secondly, digital technology has promoted online transactions of art, making the market more convenient and globalized. Thirdly, data analysis provides insights into the art market and helps artists and collectors make wiser decisions. In addition, the application of new technologies has enhanced the interactivity of the art market and improved transparency. At the same time, the digital age provides more opportunities for artists to showcase their works and promotes the development of the art market. However, the article also points out that the digital age faces challenges such as online piracy and intellectual property protection. Overall, digitalization brings more opportunities and new challenges to the art market. It behooves to work together, actively respond to challenges, and promote the development of the art market.