Youth encouraged to help elders bridge digital gap

From June 17 to 18, experts and scholars at home and abroad discussed digital media and industrial innovation at a communication forum in Shenzhen. Zhou Yuqiong, a professor of communication at Shenzhen University, said new forms of media are emerging against the backdrop of an aging population, so the younger generation should play a bigger role in teaching the elderly to use new media as well as introduce them to popular culture and new values to bridge the digital gap. Zhong Bu, an assistant professor of communication at Pennsylvania State University, said big data research should adopt a multidisciplinary perspective and highlight the role of people in the process of communication.